Description

The pandemic changed everything — where we work, how we live, and what we consume. So how has your internal and external communications strategy changed? Willy Walker interviews Russell Dubner, President & CEO, U.S. of global communications powerhouse Edelman to discuss communication strategies, social media, and why Americans are looking to corporate America for policy, solutions and leadership coming out of the pandemic. Keep watching to learn Russell's tips on how to build a branding strategy. ABOUT THE SPEAKER: Russell Dubner is a 25+ year veteran of Edelman, a global communications firm that partners with leading businesses and organizations to evolve, promote and protect their brands and reputations. He oversees the U.S. region, the firm’s largest operation. Russell counsels a wide range of clients, from stalwarts like Samsung, REI, PwC, Mitsubishi Heavy Industries, Nationwide, Juniper and Two Sigma, to fast-growth companies like NEOU, Eargo and others. He also oversees the firm’s commitment to gun safety, including a pro bono engagement with the Gun Safety Alliance. Russell recently established Edelman’s performance communications offering –a first-of-its kind application of emerging communications data and technology to cultivate and engage earned audiences. Additional contributions to the firm’s IP and offerings include tenets for enduring engagement, reputation recovery methodology, and a communications guide to the shifting media ecosystem.