Description

From March 11, 2021, Will older adults cause a disruption in the economy as they continue to age? Willy Walker interviews Dr. Joseph F. Coughlin, Director of the MIT AgeLab, and author of "The Longevity Economy: Unlocking the World's Fastest-Growing Most Misunderstood Market" on this week's #WalkerWebcast​, where they discuss how 'oldness' is being redefined in terms of this demographic's impact on business and economic power. They discuss how: - #Babyboomers​ aren't going to be a massive burden to the economy b/c they represent a massive market opportunity - Aging adults account for half of consumer spending and 83% of the world's total wealth - Tech will be integral to meeting the ever-growing and ever-evolving needs of older adults Dr. Coughlin also discusses his thoughts on how the idea of 'oldness' stifles business thinking and how to best serve baby boomers as a group of consumers, workers, and innovators. ABOUT THE SPEAKER: Joseph F. Coughlin teaches in MIT's Department of Urban Studies & Planning and the Sloan School's Advanced Management Program. Coughlin conducts research on the impact of global demographic change and technology trends on consumer behavior and business strategy. He advises a wide variety of global firms in financial services, healthcare, leisure and travel, luxury goods, real estate, retail, technology, and transportation. Coughlin has served on advisory boards for firms such as Bell Canada, British Telecom, Daimler, Fidelity Investments and Sanofi-Aventis. He was appointed by President George W. Bush to the White House Advisory Committee on Aging and by Governor Charlie Baker to the Governor’s Council on Aging in Massachusetts where he co-chaired the Innovation & Technology Subcommittee.