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From $200/SF to $800/SF: How Jofa Capital Finds Value Where Others Aren’t Looking featuring Jackson Brissette and Brian Novak Jackson Brissette and Brian Novak join The Kirsh Connection to break down Jofa Capital’s investment strategy through the lens of their Hawthorne airplane hangar deal. We discuss why they pursue complicated transactions, the importance of maintaining optionality, and how they turned a purchase at under $200 per square foot into a sale at more than $800 per square foot just three years later. We also discuss why finding great deals is harder than finding capital, the advantage of “fishing” where others aren’t, and why mission-critical real estate in the South Bay is benefiting from the growth of advanced manufacturing. We discuss: • Going from under $200/SF to over $800/SF in three years -- Jofa Capital gravitates toward complicated deals where there are multiple potential paths to create value. Jackson and Brian explain why optionality is so important to their investment strategy—and how that approach helped turn their Hawthorne acquisition at under $200 per square foot into a sale at more than $800 per square foot just three years later. • Fish Where Others Aren’t Fishing -- How do you find attractive opportunities when everyone is chasing the same deals? Jackson and Brian explain Jofa Capital’s philosophy of “fishing in an area of the lake where others are not” and why looking where there is less competition can create an investment advantage. • Good Deals Are Harder to Find Than Capital -- There is plenty of capital looking for a home—but far fewer great deals. Jackson and Brian discuss why sourcing compelling opportunities has become harder than raising capital and why the ability to identify the right investment is increasingly valuable. • Mission-Critical Real Estate in the Heart of Advanced Manufacturing -- The Hawthorne airplane hangar wasn’t just another industrial property. Jackson and Brian explain why its location in the South Bay—the epicenter of Southern California’s advanced manufacturing and aerospace ecosystem—made the property mission-critical real estate. Learn more about Jackson and Brian: • Connect with Jackson on LinkedIn: linkedin.com/in/jacksonbrissette • Connect with Brian on LinkedIn: / brian-novak-821885270 • Jofa Capital: https://www.jofacapital.com/about ******************************************* In each episode of The Kirsh Connection, Andrew Kirsh interviews industry leaders to learn their real-time opinions on today's market, their background and unique career highlights, and guidance for newcomers to the industry. Don't miss an episode of The Kirsh Connection: • Listen on Apple Podcasts: https://apple.co/3GT1hoM • Listen on Spotify: https://spoti.fi/3OQrd6j • Listen on Anchor: https://podcasters.spotify.com/pod/sh... • Listen on Listen Notes: https://lnns.co/7ICHmPQyXnU Andrew Kirsh is a founding partner of Sklar Kirsh LLP and is the Chair of the firm’s Real Estate Department. Sklar Kirsh LLP is a boutique law firm providing services in corporate law, real estate, entertainment, bankruptcy, and litigation. • Connect with Andrew on LinkedIn: / andrewkirsh • Connect with Andrew on Twitter: https://x.com/atkirsh • Visit Andrew's business website: https://www.sklarkirsh.com/profession... • Follow Sklar Kirsh LLP on LinkedIn: / sklar-kirsh-llp • Follow Sklar Kirsh LLP on Instagram: https://www.instagram.com/sklarkirsh/... The Kirsh Connection is produced and edited by Ashley Thays