Description

My Discussion with Jeff Marks – CEO of Innovative Partnerships Group. We Discuss: • How stadium naming rights evolved into a multi-billion-dollar asset class • What differentiates Innovative Partnerships Group from the global agencies • A breakdown of the billions of dollars in sponsorship and naming-rights deals Jeff has structured • Why COIs are the holy grail of sports-venue monetization — and how they’re unlocked ******************************************************************************* Don't miss an episode of The Kirsh Connection: • Listen on Apple Podcasts: https://apple.co/3GT1hoM • Listen on Spotify: https://spoti.fi/3OQrd6j • Listen on Anchor: https://podcasters.spotify.com/pod/sh... • Listen on Listen Notes: https://lnns.co/7ICHmPQyXnU Andrew Kirsh is a founding partner of Sklar Kirsh LLP and is the Chair of the firm’s Real Estate Department. Sklar Kirsh LLP is a boutique law firm providing services in corporate law, real estate, entertainment, bankruptcy, and litigation. • Connect with Andrew on LinkedIn: / andrewkirsh • Connect with Andrew on Twitter: https://x.com/atkirsh • Visit Andrew's business website: https://www.sklarkirsh.com/profession... • Follow Sklar Kirsh LLP on LinkedIn: / sklar-kirsh-llp • Follow Sklar Kirsh LLP on Instagram: https://www.instagram.com/sklarkirsh/... The Kirsh Connection is produced and edited by Ashley Thays.